What exactly is the difference between trends and fads?
I mean, they’re both marketing terms that lure the public to think that some product is desirable, right?
Well, there are some distinctions between the two terms. Let’s just say that for long term benefits, I’d choose trends over fads.
Fads are short-lived and follow a cycle that starts with product discovery, media pick-up and buzz, and mainstream embrace. Fads can cross borders with ease.
Trends, on the other hand, have stronger sticking power because they take longer to build. They signify a new direction that a group, organization or culture may be moving in that will change its current status.
Frozen yogurt, for example, is an excellent example of a product that is a trend.

Shops such as Pinkberry and Yogurtland have overtaken ice cream stores by storm in the last 5 years and their popularity seems to linger, not fade. American society has been making efforts to embrace a relatively health(ier) conscience diet, it makes sense that frozen yogurt would win the hearts and stomach with the health benefits that come with yogurt. Of course, it’s not just that, but the hip and stylish vibe that these new venues market have been highly successful, thus making “froyo” a lasting trend springing from the changing diet of society.

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